About us

Experience first. Brands second.

Aethon Enterprises was founded in Portugal in 2026, but our story starts in 2018, when we took our first steps in e-commerce. Since then we have been building online stores, launching products and supporting customers. Aethon Enterprises brings that experience to our own brands: useful products, honest descriptions and real customer service.

Laptop with analytics charts and a notebook on a desk at night.

Our journey.

  1. 2018

    First steps in e-commerce.

  2. 2018 to 2025

    Years of hands-on experience building online stores, launching products and working with brands.

  3. 2026

    Aethon Enterprises, Lda. is founded in Portugal to build and run our own brands.

Our mission

Brands people can trust.

We believe online shopping should be simple and honest. Every Aethon brand is built around useful products, clear information and a team that answers when customers need help.

Why Aethon.

Black horse running through embers and smoke in front of a glowing sun.

Brands built to move

In Greek mythology, Aethon was one of the horses that pulled the chariot of the sun. The name stands for energy and constant movement, two things we bring to every brand we build.

Founders.

LG

Luke George

Co-CEO

In e-commerce since 2018. Leads brands, product development and growth.

FW

Fabian White

Co-CEO

Leads finance, operations and compliance.

Questions? Talk to us.

Customers, suppliers and partners can reach us by email.

Contact us